Blog 8 min reading
Discover the incredible opportunities that await companies looking to internationalise in Europe. In this definitive guide, we explore four key industries: technology, healthcare, e-commerce and sustainability, unravelling their growth prospects, market demands and how companies can benefit from expanding into these industries.
The technology industry in Europe is constantly evolving. With an estimated market value of over 400 billion euros, this is a sector that has an immense capacity to welcome new players and enable the internationalisation of technology companies.
The answer is simple: innovation. Europe is recognised globally as a centre of technological innovation. Whether it's AI, blockchain, fintech or digital health, Europe has led the way in research and development, making it a rich environment for companies looking to expand their horizons and grow internationally.
Growth and expansion in a new region requires a keen understanding of the local market. In the European technology industry, there are countless opportunities for innovative and disruptive companies that want to expand their market presence. By focussing on specific niches and meeting market demands, companies can thrive in this dynamic region.
The healthcare sector is another lucrative area for companies looking to internationalise in Europe. With an ageing population and an increasing focus on digital health, the European healthcare market offers huge growth potential.
With the digitalisation of healthcare services, the opportunities for international companies in the European healthcare sector are expanding. Innovations in telemedicine, mobile health and AI in healthcare are creating new markets and making it possible for companies to internationalise.
By understanding the growing demand for digital health in Europe, companies can strategically position themselves for success. Whether it's by offering telemedicine services, health apps or AI solutions, expanding into the European healthcare industry can be a highly profitable growth strategy.
The e-commerce market in Europe is growing by leaps and bounds. It is estimated that the European e-commerce market will exceed 621 billion euros by the end of 2023, making it a hot spot for companies looking to internationalise.
E-commerce in Europe is driven by a number of factors. These include a high level of Internet penetration, an increasingly digital population and changing consumer patterns. This combination of factors creates a fertile environment for e-commerce companies to thrive.
When entering the European e-commerce market, companies must be aware of the particularities of the local market. Each country in Europe has its own preferences and regulations regarding e-commerce, which can offer both challenges and opportunities for companies looking to expand.
Sustainability is one of the European Union's top priorities. Companies operating in the sustainability sector in Europe can benefit from a favourable environment, driven by strict regulations and a high level of environmental awareness.
Europe is a world leader in innovation and the implementation of sustainable solutions. Whether it's renewable energy, sustainable construction or green transport, there are countless opportunities for international companies looking to expand in this market.
The key to successful internationalisation in this sector lies in understanding local legislation and the ability to innovate. Companies that can offer sustainable and innovative solutions will have a competitive advantage in this market.
How big is the European technology market?
It is estimated that the European technology market is valued at more than 400 billion euros.
Why is digital health a promising area in Europe?
Digital health is a promising area due to Europe's aging population and the growing demand for convenient and efficient healthcare services.
What is the estimated value of the European e-commerce market in 2023?
Europe's e-commerce market is expected to exceed 621 billion euros by the end of 2023.
Why is sustainability an important industry for internationalisation in Europe?
Sustainability is a priority for the European Union, and companies operating in this area can benefit from favourable regulations and a high level of environmental awareness.
Internationalisation to Europe in 2023 is a strategic decision that can boost the growth of companies in various sectors. Whether in the technology industry, healthcare, e-commerce or sustainability, companies have the opportunity to expand their horizons and take advantage of the dynamism of the European market.
In this scenario of abundant opportunities, OPorto Forte has emerged as an essential ally for companies looking to internationalise. This international business development centre, based in Porto, offers companies from all over the world the support and guidance needed to successfully navigate European markets.