Blog 5 min reading
Africa is a continent with great potential that offers a wide range of opportunities for investors. However, most investors don't know how to reach this market. In this article we explain what you need to internationalise your company to Africa.
Business in Africa has increased significantly in recent years, while the continent has been recognised as a region of economic growth. Although foreign investors are now beginning to explore business opportunities, they have always been there.
For companies that manage to capitalise on these opportunities, there are many sectors that offer lucrative business activities in Africa.
Read our article and find out 3 truths about Africa that you didn't know.
1. Africa is not poor
The idea that Africa is a hut, the savannah and a lion is a preconceived notion. Today there is an Africa, mainly sub-Saharan and Mediterranean, with high purchasing power. Both technologically and educationally, it compares favourably with many other developed countries in Europe and North America. There is a huge market to explore, full of business opportunities for your company.
2. There are business opportunities in Africa
The African market, like other markets, has deficiencies and needs, which ultimately translate into more business opportunities for the various sectors of activity. Unlike other markets that are already saturated, Africa offers plenty of room for those wishing to expand their business.
Read on to find out about some of the business possibilities we've identified for your company:
2.1 Sustainable solutions and renewable energies
Betting on a more sustainable and green economy is a great need in Africa. The continent is increasingly in need of innovative solutions for services such as water, electricity and sanitation. To meet these needs, companies that can offer these differentiated solutions, such as in the renewable energy sector, must know the best ways to internationalise in Africa.
2.2 Technology
Despite the great technological evolution of some African countries, there is still a need to modernise. And in order to speed up this development process, it is necessary to invest in the technology sector. Technological evolution is crucial for the development of the economy and for more practical and faster access to information. One business opportunity in the area of technology in Africa is payment systems and the digitalisation of companies' administrative services.
2.3 Agribusiness
The African continent has some of the most fertile soil in the world, due to the abundance of natural resources and raw materials. However, there is one problem that worries Africans: The lack of professionalisation of agricultural processes.
This means that there is no processing of agricultural products up to the final stage, limiting the potential and added value chain of these products. This turns out to be a great business opportunity for many product processing companies that can make a mark on the African territory and market.
2.4 Strategic partnerships
This is an area with a strong focus due to the exponential growth of start-ups, small and medium-sized companies. Having the right partners allows for a deeper and more reliable knowledge of the African market, but also guarantees access to a new market with enormous growth potential for your company. Ultimately, partnerships also allow for the development and economic growth of the African continent and a better quality of life for the population.
3. Africa as a gateway to other continents
In various business situations, especially in the export sector, Africa can be a gateway to reach other continents. In more specific sectors, the continent's strategic position makes it more advantageous to export from Africa to Europe than to export from South America directly to Europe.
Africa has countries with diverse business opportunities, with fertile soils mainly for agribusiness activities, and major projects in technology, solar energy and tourism.
Grupo Oporto Forte is an international benchmark in the internationalisation of companies and businesses. It has a team of top professionals with valuable know-how in international markets.
We believe it is extremely important for your company to conquer new international markets in order to increase your level of experience, reduce costs and risks, and consequently maximise your company's profits.
The Oporto Forte Group's expertise in the various markets means that your company will grow exponentially.
Contact us today to internationalise your company and win opportunities in Africa.