Blog 5 min reading
Digital is here to stay, "thinking big" is the new way of thinking and looking after your team is extremely important. There are several concepts that companies can bet on, but 3 of them are essential for your company.
Digital is here to stay
Computers and the internet are not just a passing fad, they are here to stay and dominate. Today, not only is digital a day-to-day reality, but companies that are slow to adopt new practices associated with digital are not as prosperous as those that embrace innovation.
Digital won't replace the personal touch, but it has proven to be a consistent method of reaching a larger audience. Maintaining a strong digital presence is extremely beneficial for your company, and it's something that many small businesses still overlook.
We know that success over the next ten years will depend on the use and exploitation of digital and technology. Don't be outdone by the competition, don't waste time or money and embrace innovation now.
Think big to be big
It's imperative these days for small businesses to adopt the systems and processes of large companies. Automating and structuring your company as bigger than it is will allow you to expand further.
Small businesses need to use all their "weapons" to make a name for themselves. These include social media. They can really help small businesses to tell their story and thus increase brand awareness, and even brand exposure for potential recruits.
Corporate culture is also very important in these companies. Clear and transparent purposes, values and standards will help attract potential talent to your company at a time when the market is becoming increasingly scarce. If the company is already using remote working, why not hire talent from around the world?
Well-being of your employees
It's no secret that the last two years have been atypical for all of us. First a global pandemic, followed by a war in Europe. And now, more than ever, it's very important for any company to look after its members.
As such, emotional intelligence, transparency and empathy are no longer luxuries, but powerful day-to-day skills for every company.
Many countries are currently facing a severe shortage of workers. This is because companies prefer to meet targets and increase productivity rather than prioritise the well-being of their employees. Mental health cannot be forgotten within companies, especially in these times.
It's important to emphasise that policies and measures that help prevent and remedy harmful effects on employees' own mental health will increase their productivity. A company with happy, motivated and secure employees will perform better.
Will 2022 be the year of your company's transformation?